![]() Innovation, the search for new technology - the company is looking to innovate in a field of activity, or completely reinvent the way the market works. A company can be defined as a startup according to different criteria, such as financial needs - on paper, project leaders start from scratch, but require a significant amount of funding to carry out their projects. Its objective is to find a business that is profitable to it, on which its strategy will be oriented. A company can be called a startup if it seeks to enter a market by looking for a different economic model - one that is more profitable or innovative compared to other players in the sector. A startup company does not fit into a pre-designed business model.
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